One of the first rules you learn as a rookie in sales is that trying to sell a product or service that’s not needed and wanted is a fool’s errand.
The business world is littered with failures because ownership failed to change with the times or refused to reinvent a stale or underperforming brand or idea.
So let’s take a look at this subject of increasing sales in tough economic times with the premise that you are currently selling a product or service that is needed and wanted.
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