What is cold calling?
By definition a “cold call” is described as contacting prospects from a list that you have no information about and have never talked to before. This would be a completely cold call. In the past this has been done from a phone book or list that one could purchase. Companies would create a “call center” where they would teach the sales people using “script selling” to call from a list and sign prospects up for a basic product or service. This was very common but the scripts and lack of REAL communication, created such a bad effect on the general public that they complained. This resulted in rules and laws about calling without permission. In actual fact, cold calling was not the problem. The real problem was the lack of communication skills to make real and effective contact with people. For example, have you ever met someone for the first time and immediately felt like they really cared about you and were actually interested in how you felt? Someone that could instantly make you feel comfortable and important. This is an example of excellent communication skills, especially during an initial contact.
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