Is Price a Valid Objection to Buying?

According to the media, price may be an issue.
Follow the news on TV, Radio, Press or Internet and you will find that the economy is a problem.  According to all media, unemployment rates are high and budgets are tight. This can make you believe you need to lower your price to make a sale.

Major store advertising handles price as an issue.
Everywhere you look, department stores, grocery stores and most all major advertising is attempting to handle price as the issue prior to and in order to get you in the store. Even local stores are distributing coupons and advertising discounts, all in an effort to handle price.  This too can make you believe you need to lower your price to make a sale.

Should you follow the trend to sell based on price?

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