Are you steering your prospect in the right direction, or is the prospect steering you?
The last house my family sold was in 2009. It was an investment property we had purchased several years earlier, remodeled, and placed back on the market. My wife and I were, as they say, “flipping” the property. Buy low, sell high. The American dream.
Unfortunately, as luck and timing would have it, the house was placed on the market in September 2008, at the same time the biggest financial disaster in US history was beginning to rear its ugly head. Oh boy, were we in for a ride. But, being the optimists we are, we persevered and stayed the course.
However, as the new year began the house remained unsold. What compounded matters was that we had lost faith in the real estate agent team we had hired. They visibly lacked marketing creativity and sales ability in a difficult market. It’s as if they continued to play “defense” when what we were looking for was more “offense.”
So we interviewed replacements and found the agent we were looking for. We hired him.
What sold us?
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