Looking up the definition of communication, one will find many examples that include an “exchange or interchange of ideas between two people”. Further, if we define “exchange and interchange” it states that there is a “giving and receiving”. So applying this to communication in Sales, we could come up with “a giving and receiving of information or ideas between two people.”
When the communication is occurring both ways in the sales process (from the sales prospect to the sales person and back again from the sale person to the sales prospect), how does it go? If it is only one way (say from the sales person to the sales prospect), how does it go?
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