Preparation—The Certainty in Sales

by Nick Terrenzi A very basic element in certainty is preparation, which is what provides you certainty in the first place. Before Anything Before you make the first contact in a sale, you must prepare by researching your prospect and finding out everything you can...

Discovering and Developing REAL Buyer Interest

If you assume you know something and you are wrong, you lose the sale by Lisa Terrenzi Our topic for this month is certainty, and a vital part of sales certainty is the skill of discovering and developing real buyer interest. How is this done? The first major step is...

Certainty and the Sales Process

by Lisa Terrenzi, CEO It, of course, takes certainty to bring a prospect through to a close—and that certainty is rooted in the discipline of the sales process. Certainty of the sales process is quite important. In fact, there has never been an instance in which I...

Always Be Contacting

Traditionally the “ABCs” of sales have meant “Always Be Closing.” But as we show throughout our training, literature, and workshops, closing is never the problem. Failed closes come about from neglected sales process steps prior to closing. Therefore, we’d like to...

Getting Your Prospect Talking

A vital part of contacting a prospect, especially a new prospect, is getting them talking. If you neglect this step, you’re not going to make it any further, and you certainly won’t make it to the close. Getting the prospect to talk is done by granting importance to...

Cold Calling: To Do, or Not to Do?

One common method of contact, of course, is cold calling. And if there’s one thing salespeople fear and hate, it’s cold calling! But sometimes you have no choice but to pick up that phone and start calling potential customers. It’s a fact of life, and most of us have...