You might be thinking, “Great! I need to learn all about closing because closing sales is the whole point! If you can’t close, you can’t do anything!”
In response, I’ll repeat a message which we repeat again, and again, and again, and which is in fact the title of this book: Closing is not your problem!
We’ve known this for a long time. Years back, Nick and I began researching the issues associated with sales training.
What came out of our research was a simple, observable fact: if all that money and time was being spent on improving sales, but 80 percent of sales were still only being made by 20 percent of salespeople, and the focus of the training was on closing, then closing must not be the problem!
Further, we found that the sales training focus on closing was in part causing the problem!
How can you close a door that was never opened?
Get your hands on this valuable book and find the answers.
Available soon from SELLability.com