Making an initial contact with a “cold” prospect can be difficult to say the least. But it doesn’t have to be.
Assume the viewpoint of the individual you are calling, what would peak their interest, or at the least compel them to want to take the next step? After all in a cold call you are “infringing” on their space, are you not? This is what makes cold calling so difficult. But here is some tips and tools that will help you succeed:
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