The theme for this month’s newsletter is…waiting. It is certainly my very least favorite thing to do. This is also true of many others who, through this completely bizarre time, are doing their best to not wait and to get their business—and society in general—back on the rails.
If you are a CEO, there may be those in your company who are following much of the world in waiting for things to change. In the U.S., they might be waiting to see if a new administration is going to make a difference. Personally, they might be waiting for their own fortunes to improve.
In sales, they may be waiting for prospects to change their minds, or to call back. They might be waiting for sales to close someday.
A CEO, though, being the head of a company, can never play the waiting game. Your entire staff is looking up to you for guidance. In fact, they might be waiting to see what you are going to do! So, make sure you are doing something.
Ideally, you are taking measures that you have confidence will get your company winning despite everything. Often, these are strategies, tactics, and actions that have been taken in the past that have caused company success. On a sales level, getting everyone to follow the sales process that always won before is most likely the way to go.
The bottom line? The CEO’s job is to get everyone into action, despite all the inaction that is being demonstrated and promoted by others.
So, let’s get busy!
Yours in Sales Success,
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