It would be an oversimplification to state that selling a product or service relies solely on the personality of the salesperson.
Don’t we all wish it were that simple!
That ability to get in communication with another individual and build a high level of affinity and agreement is vital, we know that. But a salesperson’s personality and all that comes with it is not always enough to make the sale; you still have to “make the case” for your product or service.
How do you make the case for anything?
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