//SBE 10-05-2012: 14 = signup edited 2Mar13 by MD
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I understand how to apply this to the patients but not to doctors. My main role is to get prescriptions from doctors so how do I create urgency to use our pharmacy vs another pharmacy.
There is no direct benefit to the doctor to use our pharmacy or compounding in general. The patient benefits. Some doctors are able to re-sell what we make so that is profitable for them (depending how it is done it could be unethical/illegal). There are some ways that we could save them time (with faxing and electronic prescriptions). Also, there is a ethical dilemma with offering incentives for medical services. I am not sure how to apply this.
Elika, you pose a great question. The simple answer is that in your very precise field there isn’t an easy way to create urgency like that. What you need to do is build so much VALUE with what you do differently than others that they would never consider going anywhere else. Let us know if this doesn’t make sense or help.
I love how well this is explained!